Sony BRAVIA

Modernising the user interface and taking a step towards sustainability for mass market TVs.
Sony BRAVIA 46-inch LCD TV displaying on-screen user interface
Client:
Sony
Role:
Lead visual design and direction
Duration:
16 months
Process:
Worked with developers to find technical solutions, user-testing of pre-release software
Result:
Delivered Sony’s first usable on-screen instruction manual within a modernised TV user interface. It may not have saved the planet, but it was a small step towards sustainability.

Introduction

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Next Heading

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Different user types and their prioritised relative usage